(Marketing & Sales Blame Each Other While Revenue Burns)
End the Marketing–Sales war. Unified lead scoring, joint revenue accountability, and one GTM number to the CEO. We fix that in 100 days — guaranteed.
We sit on top of Salesforce/HubSpot/Marketo—or replace free. Focus on outcomes, not tech.
Read-only overlay → instant enforcement. Full replacement after Year 1 → zero cost.
Marketing and Sales are fighting over garbage leads while 70% of your GTM spend disappears into the void.
Marketing & Sales measure different things
<25% of MQLs become SQLs
No joint revenue accountability
Pipeline built on Marketing vanity metrics
Top GTM performers paid like everyone else
Blame loops instead of closed deals
Forecast still surprises
GTM headcount grows, revenue doesn't
Budget fights every quarter
Annual cost to your company: 60–80% of GTM spend wasted
Most CEOs know this is true. Very few have the guts to fix it.
Single revenue dashboard (Marketing → Sales → CS)
Unified lead scoring owned by Office of Performance
Marketing spend tied to SQLs & revenue
Top 10% GTM heads get ≥50% of pool
Monthly 'GTM Efficiency Ratio' on CEO desk
$2,200 per GTM head
Fixed price, includes all setup and first cycle
$36/employee/month
Company-wide after GTM proves the model
We bill 50% on signature, 50% only after Day 100 when you see the results.
No risk. Pay for outcomes, not tech.
MQL→SQL conversion
Pipeline accuracy
GTM cost-per-pipeline-dollar